{"id":2351,"date":"2020-05-25T21:57:53","date_gmt":"2020-05-26T00:57:53","guid":{"rendered":"https:\/\/wistor.com.br\/blog\/?p=2351"},"modified":"2020-05-25T22:10:43","modified_gmt":"2020-05-26T01:10:43","slug":"crescimento-do-e-commerce-no-covid-19","status":"publish","type":"post","link":"https:\/\/wistor.com.br\/blog\/crescimento-do-e-commerce-no-covid-19\/","title":{"rendered":"Crescimento do e-Commerce no COVID-19"},"content":{"rendered":"<p style=\"text-align: justify;\">O isolamento social trouxe impactos significativos para o varejo e, para n\u00e3o perder lucro, muitas companhias aceleraram a transforma\u00e7\u00e3o digital para passarem a vender pela<strong>\u00a0internet<\/strong>. De acordo com o<strong>\u00a0Compre&amp;Confie<\/strong>, o\u00a0<strong>e-commerce<\/strong>\u00a0brasileiro faturou R$ 9,4 bilh\u00f5es em abril, aumento de 81% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/flexsas.com\/o-mercado-industrial-e-de-logistica-na-crise-do-corona-virus-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">Veja: o mercado industrial e de log\u00edstica no COVID-19<\/a><\/p>\n<p style=\"text-align: justify;\">Ainda de acordo com a companhia, a alta reflete principalmente o aumento no n\u00famero de pedidos realizados durante o m\u00eas. Ao todo, foram 24,5 milh\u00f5es de\u00a0<strong>compras online<\/strong>, aumento de 98% em rela\u00e7\u00e3o a abril de 2019.<\/p>\n<p style=\"text-align: justify;\">As categorias que tiveram o maior crescimento em volume de compras foram: Alimentos e Bebidas (aumento de 294,8% em rela\u00e7\u00e3o a abril de 2019), Instrumentos Musicais (+252,4%), Brinquedos (+241,6%), Eletr\u00f4nicos (+169,5%) e Cama, Mesa e Banho (+165,9%).<\/p>\n<p style=\"text-align: justify;\">Mesmo com o aumento nas vendas, o t\u00edquete m\u00e9dio analisado apresentou queda na compara\u00e7\u00e3o com o mesmo m\u00eas do ano anterior.<\/p>\n<p style=\"text-align: justify;\">\u201cO mercado de varejo online est\u00e1 em fase de profunda mudan\u00e7a. O cen\u00e1rio de Covid-19 acelerou as vendas de categorias que, at\u00e9 ent\u00e3o, eram pouco exploradas como, por exemplo, sa\u00fade, alimentos e bebidas e petshop, o que colabora para o crescimento do e-commerce brasileiro\u201d, afirma Andr\u00e9 Dias, diretor executivo do Compre&amp;Confie.<\/p>\n<p style=\"text-align: center;\"><strong>J\u00e1 ouviu falar do Fulfillment Din\u00e2mico Flexsas? Armazene, prepare e entregue seus pedidos pela Rede Flexsas, de maneira sofisticada e flex\u00edvel. Saiba como clicando aqui embaixo.<\/strong><\/p>\n<p><a href=\"https:\/\/wistor.com.br\/deposito\/?utm_source=blog&amp;utm_content=e-commerce-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-2273 size-full\" src=\"https:\/\/wistor.com.br\/blog\/wp-content\/uploads\/2020\/01\/Dynamic-Warehousing-Button.png\" alt=\"Flexsas - Dynamic Warehousing\" width=\"200\" height=\"50\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>Dia das M\u00e3es deve colaborar para alta<\/strong><\/h2>\n<p style=\"text-align: justify;\">Se o e-commerce j\u00e1 cresce em ritmo acelerado sem datas comerciais, em maio, o Dia das M\u00e3es deve fornecer uma ajuda \u201cextra\u201d ao varejo digital. De acordo com o Compre&amp;Confie, as compras online devem atingir faturamento de R$ 5,9 bilh\u00f5es, aumento de 123% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado.<\/p>\n<p style=\"text-align: justify;\">\u201cA proje\u00e7\u00e3o para o Dia das M\u00e3es realmente \u00e9 algo surpreendente, que n\u00e3o vejo desde os prim\u00f3rdios do e-commerce, com percentual de crescimento acima de 3 d\u00edgitos\u201d, afirma Dias.<\/p>\n<p style=\"text-align: justify;\">A estimativa da companhia considera o per\u00edodo de 25 de abril a 9 de maio e projeta que, nesse intervalo, sejam realizadas 15,5 milh\u00f5es de compras online \u2013 n\u00famero 139% maior do que o registrado no mesmo intervalo de 2019.<\/p>\n<p style=\"text-align: justify;\">Apesar de comprarem em maior quantidade, brasileiros devem gastar menos em cada transa\u00e7\u00e3o. A companhia v\u00ea queda de 7% no t\u00edquete m\u00e9dio das compras, totalizando R$ 380,23.<\/p>\n<p style=\"text-align: justify;\">Fonte: <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/e-commerce-cresce-abril-fatura-compreconfie-coronavirus\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-Commerce Brasil<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O isolamento social trouxe impactos significativos para o varejo e, para n\u00e3o perder lucro, muitas companhias aceleraram a transforma\u00e7\u00e3o digital para passarem&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[228,8,104],"tags":[337,58,338,340,339],"class_list":["post-2351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-economia","category-noticias","tag-covid-19","tag-e-commerce","tag-pandemia","tag-varejo-online","tag-venda-virtuais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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